You may not know the name Walter Diemer. Walter Diemer worked for Fleer Chewing Gum Company in Philadelphia in 1928. He was an account for the company but chose to use his spare time figuring out new recipes for the gum.
He quite accidentally happened upon a batch that was less sticky than the gum his company was selling and stretched quite further, in essence, it bubbled. He decided to sell this new "gum" and made over 1 1/2 million dollars in his first year. The gum was called Dubble Bubble and was sold and marketed by Fleer.
Walter Diemer never patented his product and never received royalties from the sale. In fact, he continued to work for Fleer Chewing Gum and retired from the company while working himself up to Senior Vice-President.
Walter Diemer passed away January 9, 1998 but his iconic bubble gum lives on.
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